[GIP-13] VIBES internal marketing metaDAO
AI summary
This proposal, GIP-13, suggests creating a new internal marketing sub-DAO called "VIBES" within Gearbox DAO. VIBES would manage marketing and community engagement activities, aiming to increase social media presence, Discord activity, and overall brand awareness for Gearbox. It would operate with its own multi-signature wallet to streamline small payments and agile marketing initiatives, with regular reporting to the main DAO.
If passed, VIBES would receive a budget of 10 million GEAR tokens (valued at approximately $150,000) and $50,000 in USDC for Q3 marketing efforts, including payments to Key Opinion Leaders (KOLs). This would decentralize marketing operations and potentially boost Gearbox's community growth and visibility, but it also allocates a significant portion of the DAO's treasury to a new, semi-autonomous entity.
Voting results
🐳 Whale votes
0 votes > 5% VPFull proposal
Summary
Marketing and community onboarding is a very agile process, both from the operational standpoint and budget allocations. For example: small payments are a nuisance to drag though main governance. In addition to that, onboarding community members and various programs for that are a subjective strategy - basically, also not something one drags through the main committees. But all of these things are super important when growing a brand and a community! So, the goal of this proposal is to suggest a metaDAO [still within the GearboxDAO, just with clear responsibilities] which will have…