TIP-073: Threshold Marketing Restructuring and Senior Lead Role
AI summary
This proposal, TIP-073, aims to restructure Threshold Network's marketing efforts by hiring a senior marketing lead, requesting 5 hours per week from the Keep and NuCypher teams for marketing oversight, and refocusing the current marketing lead on social media and content execution. The goal is to enhance the DAO's marketing strategy and execution, addressing past challenges with a single marketing resource. The new senior lead will be responsible for developing and implementing an overall marketing strategy for Threshold in 2024.
If approved, Threshold Network will gain a dedicated senior marketing professional to guide its strategy, potentially improving brand presence and product awareness. The current marketing lead's role will shift, and the Keep and NuCypher teams will contribute to marketing alignment. The proposal does not specify the salary for the new senior marketing lead, so the exact financial impact on the treasury cannot be determined.
Voting results
🐳 Whale votes
0 votes > 5% VPFull proposal
Vote Type
Token holder DAO Snapshot with a 5-day vote period
DAO-elected Sponsors
John Packel, @Gorkem, Ashley (@MrsNuBooty)
Timeline
- 7 days for comment/discussion on this proposal
- Token holder DAO Snapshot with a 5-day vote period Purpose
This proposal calls for Threshold to upgrade its marketing capability by making 3 structural changes: hire a senior marketing lead, ask the Keep and NuCypher teams to each contribute 5 hours per week to oversight, alignment and updates, and re-focus the current marketing lead role on executing social media and content
Motivation
- Threshold’s Mar…