[Non-constitutional] ARB Incentives: User Acquisition for dApps & Protocols
AI summary
This proposal introduces a new program to help decentralized applications (dApps) and protocols on Arbitrum improve their user acquisition strategies. It aims to address the issue that previous incentive programs, like STIP and LTIPP, haven't led to sustained user growth. The program, led by Patterns, will help dApps design and measure the effectiveness of their marketing campaigns, focusing on calculating the return on investment (ROI) by tracking user acquisition costs and lifetime value.
If passed, this program could lead to more effective marketing for Arbitrum dApps, potentially increasing the number of new users and overall network activity. Patterns will benefit by being compensated for running this program, though the specific amount is not mentioned in the provided text. The Arbitrum DAO treasury will fund this initiative, but the exact financial commitment is not specified.
Voting results
🐳 Whale votes
0 votes > 5% VPFull proposal
Summary (TL;DR)
88% of LTIPP dApps & Protocols that spent $ on off-chain ads & content campaigns in 2024 indicated that it’s the 2nd most effective user acquisition strategy. However, only 54% of dApps have used it last year, with only 21% being able to calculate their CAC and 0% calculating their users’ LTV.
Patterns proposes a 1st iteration of a program for dApps & Protocols to **help them build off & on-chain user acquisition campaigns with pos…