GP-026: Threshold Marketing Guild Q3 Funding Request
AI summary
This proposal requests $240,000 from the Threshold DAO treasury to fund the Marketing Guild's operations for Q3 2023. The funds will be used for various marketing initiatives, including $100,000 for an EthNY event sponsorship, $100,000 for a Brave browser advertising campaign focused on tBTC, $10,000 for content creation like product videos, and $30,000 for discretionary marketing activities and partnerships. The Marketing Guild has previously managed DAO funds and plans to use these funds to support the launch of new products like TACo and thUSD.
If approved, the Threshold DAO will allocate $240,000 from its treasury to the Marketing Guild, enabling them to execute marketing campaigns and events to promote the Threshold Network and its products. This benefits the DAO by increasing visibility and adoption, but it reduces the treasury's funds by that amount. The success of these campaigns will determine the ultimate return on investment for the DAO.
Voting results
🐳 Whale votes
0 votes > 5% VPFull proposal
Vote Type:
Threshold Token Holder DAO Snapshot
Elected Representatives:
Threshold Marketing Guild (MG) elected committee members.
Brief
This proposal is a request for $240,000 from the Threshold Token Holder DAO on behalf of the Threshold MG. This is a Q3 2023 budget request but in practice, the governance process for this proposal will not conclude until mid-July and the funds may last beyond September 2023.
The Threshold Marketing Guild (MG) has demonstrated the ability to manage DAO funds through previous funding requests such as GP-024 which is located on the forum here 1.
This prop…